Efficiency and profitability can both be considered together, with respect to how the customer feels about the company.
Services and products need careful consideration in terms of whole end product.
Time spent in considering the simple, useful application of the end product and the individual needs of any prospective customer is essential. The company may then make realistic progress or compete with other companies with similar products.
Team work, on the part of all employees, is vital and will also serve as a motivating and stimulating factor toward Personnel cohesion.
Honesty, integrity and reliability will mean that a company will actually promote other companies, if they offer other facilities not on offer from their own. People respect this healthy attitude, time is not wasted and reputation is maintained.