Assertive People

Integrity - Honesty

Relations with people inside and outside a company are best if honesty is applied and being consistent is vital.

The individual needs to be honest with him or her self, not necessarily an easy task.

Such questions as 'Where did I go wrong?', need to be asked before assessing problems that have occurred.

Honesty becomes difficult where pain avoidance is involved.


Honesty therefore should apply at all levels of management within a company.

The company needs to be honest about its service or products, which it intends to promote or sell. A disappointed customer may never use that company again, if a service or product does not come up to expectation.

Sales Staff and Customer relations are important.

If a representative cannot rely on backup from others in the organisation, the company does not look favourable in the eyes of the Customer and may cause problems later.